Tips And Tricks To Product Placement Partnerships In TV and Streaming Series with Susan Webber Gatto | SWG Consulting
Feb 23, 2021
In this episode, Stacy sits down with Susan Webber Gatto, who is the president of SWG Consulting. The two discuss how content creators can fund their programming through sponsorships and product placement, as well as the errors that many producers and brands make along the way.
Measuring and Valuing Product Placement with Dominic Artzrouni | Concave Brand Tracking
Oct 20, 2020
In this episode, Stacy sits down with Dominic Artzrouni, the founder and director of Concave Brand Tracking, a company that tracks a brand’s exposure and impact from product placement in television and film. The two discuss measuring and valuing product placement as well as why it is important for brands to be placed...
Creating Partnerships for Massive Success On Screen with David Norton | Ladder Up
Jul 21, 2020
In this episode, Stacy sits down with David Norton, who is the founder of Ladder Up. David has over fourteen years of experience working in the entertainment industry, and during his time, he has helped many television productions find brands to partner with for product placement, integration, sponsorships, and more....
Using Artificial Intelligence For Product Placement and Storytelling With Roy Taylor | Ryff
May 16, 2019
In this episode, Stacy sits down to chat with virtual reality advocate and Ryff CEO, Roy Taylor. The two discuss Roy’s passion for artificial intelligence, and their discussion provides further insight into how artificial intelligence is already being used to maximize product placement opportunities.
The 5 Most Asked Questions About The Game Of Thrones Starbucks Coffee Cup Placement
May 14, 2019
In this episode, Stacy Jones, Hollywood Branded's CEO shares 5 of the most asked questions regarding the PR stemming from Starbuck's perceived product placement appearance in Game of Thrones, and the resulting worldwide PR phenomena.
